New California law will ban hidden fees. What does it mean for consumers?

Starting next year, California businesses will be prohibited from using hidden fees to attract customers with seemingly low prices.

The rules surrounding “junk” fees — from cell phone to food delivery costs — will be stiffened beginning July 2024.

California Gov. Gavin Newsom recently signed Senate Bill 478 or the “Consumer Legal Remedies Act: advertisements,” first introduced in February by senators Bill Dodd, D-Napa and Nancy Skinner, D-Berkeley.

“California sent a clear message today: The days of bait-and-switch pricing practices are over,” Skinner wrote in a recent statement from the Office of the Attorney General.

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