How states forced the NCAA’s hand on student athlete endorsements

“Without the public clearly on the side of the rights of student athletes, and the governor signing my bill, and the rest of the states following suit, the NCAA absolutely wouldn't have acted,” said California state Sen. Nancy Skinner (D-Berkeley), who authored the legislation Newsom signed. “Whether you come from the fact that this has been an exploitation of black athletes or come at it from that it’s just a violation of every free-market principle ... it's a change that was so ripe for right now.”

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