California could become first state to let student-athletes earn profits

The UC Berkeley athletics department took in $95.5 million last year from sources like ticket sales and the sale of media rights. The players received little more than their scholarships, if that.

That’s because NCAA rules prohibit students from accepting paid sponsorships or endorsements. But a bill making its way through the Legislature would make California the first state to let student-athletes at public and private campuses profit from the use of their name, image or likeness beginning in 2023. And for the first time, student-athletes could hire a licensed representative.

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