Calif. Closer To Allowing NCAA Athlete Name, Image Pay

The NCAA may be forced to deal with players earning money from their names, images and likenesses whether it wants to or not, after a California bill to allow players to sign sponsorships and endorsements cleared a key legislative hurdle this week.

The California Senate on Wednesday voted 31-4 to pass a bill to allow college athletes in the state to earn income from endorsements or sponsorships despite rules prohibiting such income. The move sends the bill to the state Assembly for review.

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