In a historic moment for college athletes, Gov. Gavin Newsom signed into law Senate Bill 206, the Fair Pay to Play Act, by state Sen. Nancy Skinner, D-Berkeley, and Sen. Steve Bradford, D-Gardena. SB 206 makes California the first state to restore to student athletes a right everyone else has: the right to earn money from their name, image, and likeness.
The new law goes into effect on Jan. 1, 2023. Newsom signed SB 206 on Sept. 27 in Los Angeles, during a taping of LeBron James’ HBO show, “The Shop.” James has been a vocal advocate against the exploitation of student athletes, and his support of SB 206 brought international attention to California’s effort.
“For decades, college sports has generated billions for all involved except the very people most responsible for creating the wealth. That’s wrong.” Skinner said. “With SB 206, a student athlete like Katelyn Ohashi will no longer be the only person on the planet denied the right to monetize 60 million YouTube followers.”