Under SB 206, California college athletes would be able to earn income from their name, likeness, and image — also known as endorsements and sponsorships — starting in 2023. The bill would afford college athletes the same financial opportunity as Olympic athletes.
SB 206 has strong bipartisan support in the California Legislature. It has both Democratic and Republican co-authors, and it won overwhelming approval from the state Senate on May 22, garnering a 31-5 vote. In short, SB 206 won in a blowout.