March Madness is big business. Last year, more than 97 million people watched the NCAA men's basketball tournament, and millions more watched the women's tournament.
With those viewers comes a lot of money — from advertising, gambling, sponsorship and more — generating multimillion dollar profits for the NCAA and many of the coaches and schools involved.
But the students actually playing the game don't get any of it. The NCAA considers student-athletes amateurs and prohibits them from collecting any sort of monetary compensation for their play.