Lawmaker expects California athletes to cash in on NIL by Sept. 1

June 23, 2021

College athletes in California who are hoping to profit from the use of their name, image and likeness have a new date they can circle on their calendars:

Sept. 1, 2021.

Sen. Nancy Skinner (D-Berkeley), who authored the historic Fair Pay to Play Act, which carried with it an effective date of Jan. 1, 2023, has introduced a fresh bill to speed up the start of college sports’ new era in California. She told The Times on Tuesday that if all goes according to plan moving Senate Bill 26 through the state Legislature, it should reach the hands of Gov. Gavin Newsom by August — just in time for athletes to begin cashing in Sept. 1.


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